The Evolution of the Modern Football Agent
Why the days of purely negotiating contracts are over, and how agents must pivot to comprehensive commercial management.
Read MoreWhere Athletes Become Brands.
Endorsements. Sponsorship. Media. Image Rights. Podcasts.
SPORTS TALENT · ATHLETE ENDORSEMENTS · SPONSORSHIP · IMAGE RIGHTS · MEDIA OPPORTUNITIES · SPRINT MANAGEMENT GLOBAL · SPORTS BE · COMMERCIAL ADVISORY ·
SPORTS TALENT · ATHLETE ENDORSEMENTS · SPONSORSHIP · IMAGE RIGHTS · MEDIA OPPORTUNITIES · SPRINT MANAGEMENT GLOBAL · SPORTS BE · COMMERCIAL ADVISORY ·
What We Do
Athlete Endorsements
Connecting athletes with the right brands at the right time.
Sponsorship
Structuring partnerships that deliver value on both sides.
Media Opportunities
TV, digital, and broadcast exposure for athletes and advisors.
Image Rights
Protecting and monetising an athlete's commercial identity.
Podcasts
Industry conversations that build authority and open doors.
THE ECOSYSTEM
Sports Talent sits at the centre of three connected businesses — each one built around a single principle: that success in football is built on knowledge, relationships, and commercial intelligence.
Sports Talent
Commercial advisory, endorsements, sponsorship and media for athletes and brands.
Visit SiteSprint Management Global
Elite athlete representation for professional footballers across global markets.
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FOUNDER
John Print
25 years in professional football. FIFA Licensed Agent. Founder of Sports Talent, Sprint Management Global, and Sports BE.
I've operated at every level of the game — from youth recruitment to international transfers, from exam rooms to boardrooms. Sports Talent exists because commercial opportunity in sport is everywhere.
Most people just don't know how to access it.
25+
Years in the Industry
The Podcast
Straight talk on the business of football. Agents, athletes, deals, and the industry nobody shows you.
Coming Soon
From The Desk Of John Print
Opinion, analysis, and straight talk on football, agency, and the commercial game.
Maximising Image Rights in the Digital Age
Understanding the true value of an athlete's IP and how to structure deals that protect long-term wealth.
Read MoreNavigating the FIFA Agent Regulations
A practical guide to what the new regulatory framework means for established agencies and new entrants.
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